BOOKING &

MARKETING HISTORY

BOOKING & CONTRACT NEGOTIATIONS

Events

  • Repaired Relationships and Public Image

  • Increased Quality, Number of and Diversity of Events

  • Rental deals of all sorts %, flat, split, guarantee plus %, co-promotion, in-house, etc.

  • Longterm Agreements with Tenants and Promoters (CCE/Live Nation, AEG, SALE, FELD, VEE, Spurs, AlamoBowl, San Antonio Missions, PACE, Magic City Productions, etc.)

  • Onetime Agreements with Promoters and Vendors (concerts, shows, family events)

  • Mega Events Bids & Agreements (USOF, NCAA, NBA Allstar game, PanAm Games, State of TX Republican and Democratic Conventions, etc.)

Procurement

  • Annual Contracts (Services HVAC. Alarm, Elevator, Generators & Pumps, etc.)

  • Commodities, materials & supplies

  • Contractors

Scheduling

(Controlling dates and what/when/where the events will occur)

  • Multi Venues & Single Venues

    • Events/ Conversions

    • Staffing

    • Preventative Maintenance

  • Creative contract negotiations (flat, %, copro, mix, etc.)

Labor, Equipment, Utilities & Services

  • Services (Facility contracts and Event specific costs)

    • Housekeeping, Event Staffing, Parking, FirstAid
      and Ambulance service

    • Audio/Video/Communications

      • Paragon Business Systems/Time Warner (Phones and Broadcast)

      • Spurs (Scoreboard/Jumbotron/Video Walls/Marquee)

      • PROSHOW (In-house Audio system)

    • Concessions/Merchandise (SBC Center, Alamodome, Wolff Stadium, MHCC)

      • ARAMark and Levy

      • Spurs/ARAmark Concessions & Diamond Concessions

      • Lou Gallo (MHCC)

    • Catering

      • Four approved caterers Alamodome

      • MHCC (Hotel & Promoter)

    • Electrical/Decorating

      • Approved Vendors & In-house

    • Equipment

      • Rented in-house

    • Labor (Union and Nonunion)

    • Utilities

      • Chilled Water, Electricity, Gas, Steam, Compressed Air, Communications

    • Box Office (T/M), Group sales, Public Relations, Marketing & Advertising

MARKETING & PROMOTIONS

Marketing Plans

  • Facility Branding “Look” campaigns

  • Event solicitation and campaigns

  • Retail Marketing program development

  • Event development and creation

  • Image building

    • New facility startup (“RanchTech”)

    • Identifying niche, weaknesses, strengths, etc. (“Perfect your performance in Poughkeepsie”)

    • Action Plan design and implementation (Expo, MHCC, Alamodome, SBC Center, FEF)

Press Releases

  • Construction Milestones

  • Events

  • Public Interest

Community Involvement/Achievements/Information Utilization

  • Hoops - 2005 - Prism Award Winner

  • Hoops Community Investment NY - Times Article

  • Spurs 2003 - ESPN #1 Pro Sports Franchise in ALL Sports

  • Assorted Boards & Community Group involvement

  • ADA Committee

  • Nightlife Committee

  • Neighborhood Committee

  • MWBE Program with County

  • Demographic research

  • T/M Resources (zip codes, marketing list by show types, etc.)

  • Kiosk’s

  • Event Guide

    • Design/Production/Distribution/Sales/Theme/etc.

Advertising/Sponsorship/Group Sales/Promotions

  • Designed program to leverage our affiliation with NBA Teams - Pass on to Clients

    • Marketing/Advertising/PR/Group Sales, Box Office,

    • Also leverage Corporate Partners to sell tickets (discounts, promotions, etc.)

  • Designed and started inhouse Advertising agency and Marketing department

    • Negotiated advertising contracts, designed advertising campaigns, placed advertisements, set press conferences, wrote press releases, setup promotions/interviews/meet & greets

    • Designed Campaigns (theme, materials, brochures, advertisements, etc.)

    • “Perfect Your Performance in Poughkeepsie’*

    • Leveraging buys with promotions

    • Alamodome (“Where can you fit 60,000 10 gallon Cowboy hats in one place”)

    • MHCC Marquee, themed advertising panels, ice arena advertisements

    • Expo Message boards

Facility & Event Promotions

  • Grand Opening Campaigns

  • Press Releases and Press Conferences

  • Events of All Types

    • Rally’s/Giveaways/Acts/Programs and Community Activities/Corporate Partners/Photos

    • Radio/TV/Print/lnternet ~ Web/Businesses/Corporate Partners

    • Dinner, Ticket & Hotel Packages

    • FanFiesta Area

MEDIA/PUBLIC RELATIONS & CUSTOMER SERVICE PROGRAMS

Media

  • Existing Facility PR

  • Facility startups (Media kits)

  • Press Conferences (construction, events, announcements, programs, etc.)

  • Press Releases (construction, events, announcements, programs, etc.)

  • Relationships (media representatives, reporters, industry rep's., etc.)

Customer Service Programs

  • New Facility Program startup 

  • “Fans First” & “First-Class Full-Service” program design & implementation

  • ADA Flyers, Video and Information hotline

  • General Information Hotline & Website

  • Hearing Impaired headsets and TDD units availability

  • Deaf Interpreter Program

  • Braille Signage

  • Tag a Kid program

  • Information Booths

  • Security Escort Service

  • Wheelchair assistance

  • Spurs Rewards Program/Fan Friendly Program (participant)

  • PA Announcements

  • Venue Guide

Public Relations

  • In-House & Outsourced

  • Image Campaigns

  • Operations

  • Bookings

  • Economic Impact

  • Community Investment

  • Guest Services

  • Construction updates

  • Speaking engagements

  • Newsletters and Calendars

  • Articles

  • Videotapes

  • Interviews (events, incidents, trends, etc.)

  • Relationships (business community)

  • Educating/Informing (media/public, etc.)

  • Tours

  • Donations

SPONSORSHIP/FUNDRAISING/ADVERTISING

Fundraising

  • Fundraising campaigns (Operating, Capital and Reserve/Endowment)

    • Development

    • Kickoff

    • Solicitation

Advertising & Marketing

  • Facility Startup and Reorganization & RePositioning (Image Campaigns)

    • Branding

    • Logo/identity/Stationary

  • Advertisements

    • Facility Brochures, Materials and Web page development (and links)

  • Rewards Kiosks & program

  • Event Guide (Alamodome and MHCC)

  • Distribution

  • Advertising Campaigns

    • Theme based (identifying the strengths and capitalize)

      • MHCC “Perfect your Performance in Poughkeepsie”

      • Alamodome “Where can you put 60,000 of these in one place” (Cowboy
        Hats)

  • In-house Marketing/Advertising/Group Sales department (SBC Center & MHCC)

    • Contract Rates (print, TV, radio, internet)

    • Develop schedules and placement

      • Advertisements and spots (inarena,
        broadcasts, billboards, etc.)

      • Press Releases and Press Conference coordination

      • Promotions

  • Create & Utilize facility spaces for smaller events to generate additional income

Sponsorship Programs

  • Sponsorship Packages

    • Events/Seasons/Series/Programs

      • Series Sponsors

      • Presenting Sponsor for the Engagement

      • A Sponsor per Show/Event

      • Skating programs

      • Naming Rights (Lexus Lounge)

    • Advertising Tie-ins

    • Amenities

      • Seating (Charter Seats, Private Seat Licenses, Club Seating, etc.)

      • Suites/Super Boxes/Saddles & Spurs Clubs

    • Services

      • Pouring Rights/Catering and Concessions rights

MARKETING COLLATERAL EXAMPLES

Throughout my career, I have been involved in the creative process for building marketing collateral pieces to include brochures, programs, presentations and more to build awareness and generate additional revenue opportunities.

Designed & Published by Brian Waugh

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Alamodome - Marketing list of events