BOOKING &

MARKETING HISTORY

BOOKING & CONTRACT NEGOTIATIONS

Events

  • Repaired Relationships and Public Image

  • Increased Quality, Number of and Diversity of Events

  • Rental deals of all sorts %, flat, split, guarantee plus %, co-promotion, in-house, etc.

  • Longterm Agreements with Tenants and Promoters (CCE/Live Nation, AEG, SALE, FELD, VEE, Spurs, AlamoBowl, San Antonio Missions, PACE, Magic City Productions, etc.)

  • Onetime Agreements with Promoters and Vendors (concerts, shows, family events)

  • Mega Events Bids & Agreements (USOF, NCAA, NBA Allstar game, PanAm Games, State of TX Republican and Democratic Conventions, etc.)

Procurement

  • Annual Contracts (Services HVAC. Alarm, Elevator, Generators & Pumps, etc.)

  • Commodities, materials & supplies

  • Contractors

Scheduling

(Controlling dates and what/when/where the events will occur)

  • Multi Venues & Single Venues

    • Events/ Conversions

    • Staffing

    • Preventative Maintenance

  • Creative contract negotiations (flat, %, copro, mix, etc.)

Labor, Equipment, Utilities & Services

  • Services (Facility contracts and Event specific costs)

    • Housekeeping, Event Staffing, Parking, FirstAid
      and Ambulance service

    • Audio/Video/Communications

      • Paragon Business Systems/Time Warner (Phones and Broadcast)

      • Spurs (Scoreboard/Jumbotron/Video Walls/Marquee)

      • PROSHOW (In-house Audio system)

    • Concessions/Merchandise (SBC Center, Alamodome, Wolff Stadium, MHCC)

      • ARAMark and Levy

      • Spurs/ARAmark Concessions & Diamond Concessions

      • Lou Gallo (MHCC)

    • Catering

      • Four approved caterers Alamodome

      • MHCC (Hotel & Promoter)

    • Electrical/Decorating

      • Approved Vendors & In-house

    • Equipment

      • Rented in-house

    • Labor (Union and Nonunion)

    • Utilities

      • Chilled Water, Electricity, Gas, Steam, Compressed Air, Communications

    • Box Office (T/M), Group sales, Public Relations, Marketing & Advertising

MARKETING & PROMOTIONS

Marketing Plans

  • Facility Branding “Look” campaigns

  • Event solicitation and campaigns

  • Retail Marketing program development

  • Event development and creation

  • Image building

    • New facility startup (“RanchTech”)

    • Identifying niche, weaknesses, strengths, etc. (“Perfect your performance in Poughkeepsie”)

    • Action Plan design and implementation (Expo, MHCC, Alamodome, SBC Center, FEF)

Press Releases

  • Construction Milestones

  • Events

  • Public Interest

Community Involvement/Achievements/Information Utilization

  • Hoops - 2005 - Prism Award Winner

  • Hoops Community Investment NY - Times Article

  • Spurs 2003 - ESPN #1 Pro Sports Franchise in ALL Sports

  • Assorted Boards & Community Group involvement

  • ADA Committee

  • Nightlife Committee

  • Neighborhood Committee

  • MWBE Program with County

  • Demographic research

  • T/M Resources (zip codes, marketing list by show types, etc.)

  • Kiosk’s

  • Event Guide

    • Design/Production/Distribution/Sales/Theme/etc.

Advertising/Sponsorship/Group Sales/Promotions

  • Designed program to leverage our affiliation with NBA Teams - Pass on to Clients

    • Marketing/Advertising/PR/Group Sales, Box Office,

    • Also leverage Corporate Partners to sell tickets (discounts, promotions, etc.)

  • Designed and started inhouse Advertising agency and Marketing department

    • Negotiated advertising contracts, designed advertising campaigns, placed advertisements, set press conferences, wrote press releases, setup promotions/interviews/meet & greets

    • Designed Campaigns (theme, materials, brochures, advertisements, etc.)

    • “Perfect Your Performance in Poughkeepsie’*

    • Leveraging buys with promotions

    • Alamodome (“Where can you fit 60,000 10 gallon Cowboy hats in one place”)

    • MHCC Marquee, themed advertising panels, ice arena advertisements

    • Expo Message boards

Facility & Event Promotions

  • Grand Opening Campaigns

  • Press Releases and Press Conferences

  • Events of All Types

    • Rally’s/Giveaways/Acts/Programs and Community Activities/Corporate Partners/Photos

    • Radio/TV/Print/lnternet ~ Web/Businesses/Corporate Partners

    • Dinner, Ticket & Hotel Packages

    • FanFiesta Area

MEDIA/PUBLIC RELATIONS & CUSTOMER SERVICE PROGRAMS

Media

  • Existing Facility PR

  • Facility startups (Media kits)

  • Press Conferences (construction, events, announcements, programs, etc.)

  • Press Releases (construction, events, announcements, programs, etc.)

  • Relationships (media representatives, reporters, industry rep's., etc.)

Customer Service Programs

  • New Facility Program startup 

  • “Fans First” & “First-Class Full-Service” program design & implementation

  • ADA Flyers, Video and Information hotline

  • General Information Hotline & Website

  • Hearing Impaired headsets and TDD units availability

  • Deaf Interpreter Program

  • Braille Signage

  • Tag a Kid program

  • Information Booths

  • Security Escort Service

  • Wheelchair assistance

  • Spurs Rewards Program/Fan Friendly Program (participant)

  • PA Announcements

  • Venue Guide

Public Relations

  • In-House & Outsourced

  • Image Campaigns

  • Operations

  • Bookings

  • Economic Impact

  • Community Investment

  • Guest Services

  • Construction updates

  • Speaking engagements

  • Newsletters and Calendars

  • Articles

  • Videotapes

  • Interviews (events, incidents, trends, etc.)

  • Relationships (business community)

  • Educating/Informing (media/public, etc.)

  • Tours

  • Donations

SPONSORSHIP/FUNDRAISING/ADVERTISING

Fundraising

  • Fundraising campaigns (Operating, Capital and Reserve/Endowment)

    • Development

    • Kickoff

    • Solicitation

Advertising & Marketing

  • Facility Startup and Reorganization & RePositioning (Image Campaigns)

    • Branding

    • Logo/identity/Stationary

  • Advertisements

    • Facility Brochures, Materials and Web page development (and links)

  • Rewards Kiosks & program

  • Event Guide (Alamodome and MHCC)

  • Distribution

  • Advertising Campaigns

    • Theme based (identifying the strengths and capitalize)

      • MHCC “Perfect your Performance in Poughkeepsie”

      • Alamodome “Where can you put 60,000 of these in one place” (Cowboy
        Hats)

  • In-house Marketing/Advertising/Group Sales department (SBC Center & MHCC)

    • Contract Rates (print, TV, radio, internet)

    • Develop schedules and placement

      • Advertisements and spots (inarena,
        broadcasts, billboards, etc.)

      • Press Releases and Press Conference coordination

      • Promotions

  • Create & Utilize facility spaces for smaller events to generate additional income

Sponsorship Programs

  • Sponsorship Packages

    • Events/Seasons/Series/Programs

      • Series Sponsors

      • Presenting Sponsor for the Engagement

      • A Sponsor per Show/Event

      • Skating programs

      • Naming Rights (Lexus Lounge)

    • Advertising Tie-ins

    • Amenities

      • Seating (Charter Seats, Private Seat Licenses, Club Seating, etc.)

      • Suites/Super Boxes/Saddles & Spurs Clubs

    • Services

      • Pouring Rights/Catering and Concessions rights

MARKETING COLLATERAL EXAMPLES

Throughout my career, I have been involved in the creative process for building marketing collateral pieces to include brochures, programs, presentations and more to build awareness and generate additional revenue opportunities.

AFS Marketing Brochure Collaboration
AFS Marketing Brochure Collaboration
AFS Marketing Brochure Collaboration
AFS Marketing Brochure Collaboration
AFS Marketing Brochure Collaboration
AFS Marketing Brochure Collaboration
AFS Branded Materials
AFS Branded Materials
AFS Social Media Collaborations
AFS Social Media Collaborations
AFS Brand Awareness
AFS Brand Awareness
AFS Heart of Gold Program
AFS Heart of Gold Program
AFS 1st Interactive Flowchart
AFS 1st Interactive Flowchart
AFS 1st Interactive Flowchart
AFS 1st Interactive Flowchart
FedExForum - Fans First Program
FedExForum - Fans First Program
FedExForum - Fans First Program
FedExForum - Fans First Program
SBC Center - Marketing Collateral - 9 months
SBC Center - Marketing Collateral - 9 months
SBC Center - Marketing Presentation - First Class Full Service
SBC Center - Marketing Presentation - First Class Full Service
SBC Center - Marketing Presentation - First Class Full Service page 2
SBC Center - Marketing Presentation - First Class Full Service page 2
Alamodome - Marketing list of events
Alamodome - Marketing list of events
Alamodome - ARA Leisure Services Collateral
Alamodome - ARA Leisure Services Collateral
Mid-Hudson Civic Center Guide
Mid-Hudson Civic Center Guide
Mid-Hudson Civic Center Marketing Guide
Mid-Hudson Civic Center Marketing Guide