Events

• Repaired Relationships and Public Image

• Increased Quality, Number of and Diversity of Events

• Rental deals of all sorts %, flat, split, guarantee plus %, co-promotion, in-house, etc.

• Longterm Agreements with Tenants and Promoters (CCE/Live Nation, AEG, SALE, FELD, VEE, Spurs, AlamoBowl, San Antonio Missions, PACE, Magic City Productions, etc.)

• Onetime Agreements with Promoters and Vendors (concerts, shows, family events)

• Mega Events Bids & Agreements (USOF, NCAA, NBA Allstar game, PanAm Games, State of TX Republican and Democratic Conventions, etc.)

​

Labor, Equipment, Utilities & Services

• Services (Facility contracts and Event specific costs)

  • Housekeeping, Event Staffing, Parking, FirstAid
    and Ambulance service

  • Audio/Video/Communications

    • Paragon Business Systems/Time Warner (Phones and Broadcast)

    • Spurs (Scoreboard/Jumbotron/Video Walls/Marquee)

    • PROSHOW (In-house Audio system)

  • Concessions/Merchandise (SBC Center, Alamodome, Wolff Stadium, MHCC)

    • ARAMark and Levy

    • Spurs/ARAmark Concessions & Diamond Concessions

    • Lou Gallo (MHCC)

  • Catering

    • Four approved caterers Alamodome

    • MHCC (Hotel & Promoter)

  • Electrical/Decorating

    • Approved Vendors & In-house

  • Equipment

    • Rented in-house

  • Labor (Union and Nonunion)

  • Utilities

    • Chilled Water, Electricity, Gas, Steam, Compressed Air, Communications

  • Box Office (T/M), Group sales, Public Relations, Marketing & Advertising

​

Procurement

• Annual Contracts (Services HVAC. Alarm, Elevator, Generators & Pumps, etc.)

• Commodities, materials & supplies

• Contractors

​

Scheduling

(Controlling dates and what/when/where the events will occur)

• Multi Venues & Single Venues

  • Events/ Conversions

  • Staffing

  • Preventative Maintenance

• Creative contract negotiations (flat, %, copro, mix, etc.)

​

BOOKING & CONTRACT NEGOTIATIONS

Advertising/Sponsorship/Group Sales/Promotions

• Designed program to leverage our affiliation with NBA Teams - Pass on to Clients

  • Marketing/Advertising/PR/Group Sales, Box Office,

  • Also leverage Corporate Partners to sell tickets (discounts, promotions, etc.)

• Designed and started inhouse Advertising agency and Marketing department

  • Negotiated advertising contracts, designed advertising campaigns, placed advertisements, set press conferences, wrote press releases, setup promotions/interviews/meet & greets

  • Designed Campaigns (theme, materials, brochures, advertisements, etc.)

  • “Perfect Your Performance in Poughkeepsie’*

  • Leveraging buys with promotions

  • Alamodome (“Where can you fit 60,000 10 gallon Cowboy hats in one place”)

  • MHCC Marquee, themed advertising panels, ice arena advertisements

  • Expo Message boards

​

Marketing Plans

• Facility Branding “Look” campaigns

• Event solicitation and campaigns

• Retail Marketing program development

• Event development and creation

• Image building

  • New facility startup (“RanchTech”)

  • Identifying niche, weaknesses, strengths, etc. (“Perfect your performance in Poughkeepsie”)

  • Action Plan design and implementation (Expo, MHCC, Alamodome, SBC Center, FEF)

​

Press Releases

• Construction Milestones

• Events

• Public Interest

​

Facility & Event Promotions

• Grand Opening Campaigns

• Press Releases and Press Conferences

• Events of All Types

  • Rally’s/Giveaways/Acts/Programs and Community Activities/Corporate Partners/Photos

  • Radio/TV/Print/lnternet ~ Web/Businesses/Corporate Partners

  • Dinner, Ticket & Hotel Packages

  • FanFiesta Area

​

MARKETING & PROMOTIONS

Community Involvement/Achievements/Information Utilization

• Hoops - 2005 - Prism Award Winner

• Hoops Community Investment NY - Times Article

• Spurs 2003 - ESPN #1 Pro Sports Franchise in ALL Sports

• Assorted Boards & Community Group involvement

• ADA Committee

• Nightlife Committee

• Neighborhood Committee

• MWBE Program with County

• Demographic research

• T/M Resources (zip codes, marketing list by show types, etc.)

• Kiosk’s

• Event Guide

  • Design/Production/Distribution/Sales/Theme/etc.

​

MEDIA/PUBLIC RELATIONS & CUSTOMER SERVICE PROGRAMS

Public Relations

• In-House & Outsourced

• Image Campaigns

• Operations

• Bookings

• Economic Impact

• Community Investment

• Guest Services

• Construction updates

• Speaking engagements

• Newsletters and Calendars

• Articles

• Videotapes

• Interviews (events, incidents, trends, etc.)

• Relationships (business community)

• Educating/Informing (media/public, etc.)

• Tours

• Donations

​

Media

• Existing Facility PR

• Facility startups (Media kits)

• Press Conferences (construction, events, announcements, programs, etc.)

• Press Releases (construction, events, announcements, programs, etc.)

• Relationships (media representatives, reporters, industry rep's., etc.)

​

Customer Service Programs

• New Facility Program startup 

• “Fans First” & “First-Class Full-Service” program design & implementation

• ADA Flyers, Video and Information hotline

• General Information Hotline & Website

• Hearing Impaired headsets and TDD units availability

• Deaf Interpreter Program

• Braille Signage

• Tag a Kid program

• Information Booths

• Security Escort Service

• Wheelchair assistance

• Spurs Rewards Program/Fan Friendly Program (participant)

• PA Announcements

• Venue Guide

​

Advertising & Marketing

• Facility Startup and Reorganization & RePositioning (Image Campaigns)

  • Branding

  • Logo/identity/Stationary

• Advertisements

  • Facility Brochures, Materials and Web page development (and links)

• Rewards Kiosks & program

• Event Guide (Alamodome and MHCC)

• Distribution

• Advertising Campaigns

  • Theme based (identifying the strengths and capitalize)

    • MHCC “Perfect your Performance in Poughkeepsie”

    • Alamodome “Where can you put 60,000 of these in one place” (Cowboy
      Hats)

• In-house Marketing/Advertising/Group Sales department (SBC Center & MHCC)

  • Contract Rates (print, TV, radio, internet)

  • Develop schedules and placement

    • Advertisements and spots (inarena,
      broadcasts, billboards, etc.)

    • Press Releases and Press Conference coordination

    • Promotions

• Create & Utilize facility spaces for smaller events to generate additional income

​

Sponsorship Programs

• Sponsorship Packages

  • Events/Seasons/Series/Programs

    • Series Sponsors

    • Presenting Sponsor for the Engagement

    • A Sponsor per Show/Event

    • Skating programs

    • Naming Rights (Lexus Lounge)

  • Advertising Tie-ins

  • Amenities

    • Seating (Charter Seats, Private Seat Licenses, Club Seating, etc.)

    • Suites/Super Boxes/Saddles & Spurs Clubs

  • Services

    • Pouring Rights/Catering and Concessions rights

​

Fundraising

• Fundraising campaigns (Operating, Capital and Reserve/Endowment)

  • Development

  • Kickoff

  • Solicitation

​

SPONSORSHIP/FUNDRAISING/ADVERTISING

Throughout my career, I have been involved in the creative process for building marketing collateral pieces to include brochures, programs, presentations and more to build awareness and generate additional revenue opportunities.

MARKETING COLLATERAL EXAMPLES