
BOOKING &
MARKETING HISTORY
BOOKING & CONTRACT NEGOTIATIONS
Events
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Repaired Relationships and Public Image
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Increased Quality, Number of and Diversity of Events
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Rental deals of all sorts %, flat, split, guarantee plus %, co-promotion, in-house, etc.
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Longterm Agreements with Tenants and Promoters (CCE/Live Nation, AEG, SALE, FELD, VEE, Spurs, AlamoBowl, San Antonio Missions, PACE, Magic City Productions, etc.)
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Onetime Agreements with Promoters and Vendors (concerts, shows, family events)
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Mega Events Bids & Agreements (USOF, NCAA, NBA Allstar game, PanAm Games, State of TX Republican and Democratic Conventions, etc.)
Procurement
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Annual Contracts (Services HVAC. Alarm, Elevator, Generators & Pumps, etc.)
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Commodities, materials & supplies
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Contractors
Scheduling
(Controlling dates and what/when/where the events will occur)
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Multi Venues & Single Venues
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Events/ Conversions
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Staffing
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Preventative Maintenance
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Creative contract negotiations (flat, %, copro, mix, etc.)
Labor, Equipment, Utilities & Services
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Services (Facility contracts and Event specific costs)
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Housekeeping, Event Staffing, Parking, FirstAid
and Ambulance service -
Audio/Video/Communications
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Paragon Business Systems/Time Warner (Phones and Broadcast)
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Spurs (Scoreboard/Jumbotron/Video Walls/Marquee)
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PROSHOW (In-house Audio system)
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Concessions/Merchandise (SBC Center, Alamodome, Wolff Stadium, MHCC)
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ARAMark and Levy
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Spurs/ARAmark Concessions & Diamond Concessions
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Lou Gallo (MHCC)
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Catering
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Four approved caterers Alamodome
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MHCC (Hotel & Promoter)
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Electrical/Decorating
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Approved Vendors & In-house
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Equipment
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Rented in-house
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Labor (Union and Nonunion)
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Utilities
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Chilled Water, Electricity, Gas, Steam, Compressed Air, Communications
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Box Office (T/M), Group sales, Public Relations, Marketing & Advertising
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MARKETING & PROMOTIONS
Marketing Plans
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Facility Branding “Look” campaigns
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Event solicitation and campaigns
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Retail Marketing program development
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Event development and creation
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Image building
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New facility startup (“RanchTech”)
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Identifying niche, weaknesses, strengths, etc. (“Perfect your performance in Poughkeepsie”)
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Action Plan design and implementation (Expo, MHCC, Alamodome, SBC Center, FEF)
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Press Releases
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Construction Milestones
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Events
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Public Interest
Community Involvement/Achievements/Information Utilization
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Hoops - 2005 - Prism Award Winner
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Hoops Community Investment NY - Times Article
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Spurs 2003 - ESPN #1 Pro Sports Franchise in ALL Sports
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Assorted Boards & Community Group involvement
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ADA Committee
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Nightlife Committee
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Neighborhood Committee
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MWBE Program with County
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Demographic research
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T/M Resources (zip codes, marketing list by show types, etc.)
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Kiosk’s
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Event Guide
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Design/Production/Distribution/Sales/Theme/etc.
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Advertising/Sponsorship/Group Sales/Promotions
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Designed program to leverage our affiliation with NBA Teams - Pass on to Clients
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Marketing/Advertising/PR/Group Sales, Box Office,
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Also leverage Corporate Partners to sell tickets (discounts, promotions, etc.)
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Designed and started inhouse Advertising agency and Marketing department
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Negotiated advertising contracts, designed advertising campaigns, placed advertisements, set press conferences, wrote press releases, setup promotions/interviews/meet & greets
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Designed Campaigns (theme, materials, brochures, advertisements, etc.)
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“Perfect Your Performance in Poughkeepsie’*
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Leveraging buys with promotions
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Alamodome (“Where can you fit 60,000 10 gallon Cowboy hats in one place”)
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MHCC Marquee, themed advertising panels, ice arena advertisements
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Expo Message boards
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Facility & Event Promotions
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Grand Opening Campaigns
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Press Releases and Press Conferences
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Events of All Types
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Rally’s/Giveaways/Acts/Programs and Community Activities/Corporate Partners/Photos
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Radio/TV/Print/lnternet ~ Web/Businesses/Corporate Partners
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Dinner, Ticket & Hotel Packages
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FanFiesta Area
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MEDIA/PUBLIC RELATIONS & CUSTOMER SERVICE PROGRAMS
Media
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Existing Facility PR
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Facility startups (Media kits)
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Press Conferences (construction, events, announcements, programs, etc.)
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Press Releases (construction, events, announcements, programs, etc.)
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Relationships (media representatives, reporters, industry rep's., etc.)
Customer Service Programs
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New Facility Program startup
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“Fans First” & “First-Class Full-Service” program design & implementation
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ADA Flyers, Video and Information hotline
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General Information Hotline & Website
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Hearing Impaired headsets and TDD units availability
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Deaf Interpreter Program
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Braille Signage
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Tag a Kid program
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Information Booths
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Security Escort Service
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Wheelchair assistance
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Spurs Rewards Program/Fan Friendly Program (participant)
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PA Announcements
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Venue Guide
Public Relations
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In-House & Outsourced
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Image Campaigns
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Operations
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Bookings
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Economic Impact
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Community Investment
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Guest Services
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Construction updates
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Speaking engagements
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Newsletters and Calendars
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Articles
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Videotapes
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Interviews (events, incidents, trends, etc.)
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Relationships (business community)
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Educating/Informing (media/public, etc.)
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Tours
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Donations
SPONSORSHIP/FUNDRAISING/ADVERTISING
Fundraising
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Fundraising campaigns (Operating, Capital and Reserve/Endowment)
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Development
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Kickoff
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Solicitation
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Advertising & Marketing
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Facility Startup and Reorganization & RePositioning (Image Campaigns)
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Branding
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Logo/identity/Stationary
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Advertisements
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Facility Brochures, Materials and Web page development (and links)
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Rewards Kiosks & program
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Event Guide (Alamodome and MHCC)
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Distribution
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Advertising Campaigns
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Theme based (identifying the strengths and capitalize)
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MHCC “Perfect your Performance in Poughkeepsie”
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Alamodome “Where can you put 60,000 of these in one place” (Cowboy
Hats)
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In-house Marketing/Advertising/Group Sales department (SBC Center & MHCC)
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Contract Rates (print, TV, radio, internet)
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Develop schedules and placement
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Advertisements and spots (inarena,
broadcasts, billboards, etc.) -
Press Releases and Press Conference coordination
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Promotions
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Create & Utilize facility spaces for smaller events to generate additional income
Sponsorship Programs
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Sponsorship Packages
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Events/Seasons/Series/Programs
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Series Sponsors
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Presenting Sponsor for the Engagement
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A Sponsor per Show/Event
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Skating programs
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Naming Rights (Lexus Lounge)
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Advertising Tie-ins
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Amenities
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Seating (Charter Seats, Private Seat Licenses, Club Seating, etc.)
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Suites/Super Boxes/Saddles & Spurs Clubs
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Services
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Pouring Rights/Catering and Concessions rights
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MARKETING COLLATERAL EXAMPLES
Throughout my career, I have been involved in the creative process for building marketing collateral pieces to include brochures, programs, presentations and more to build awareness and generate additional revenue opportunities.